Margareta Freitas has a broad industry background, holding management and product strategy positions in various companies and countries, with substantial time spent looking at innovative solutions. After a start in the energy sector and moving on to telecom and transportation, Margareta is now leading innovation initiatives with a focus on training in civil aviation. Specifically looking at behavioural and cognitive metrics to evaluate competences in a fact based and fair way. Innovation for the human individual and team interacting with a complex system, often with mission critical responsibility.